Saturday, December 4, 2010

The Four Pillars of A Wedding Photographer Business

There are four major elements that every wedding photographer must face when running a successful business.

First, a website. Simply put, you must have it. Not just to show your previous work, but also allow potential clients to find you and contact you. After all, majority of the brides start their photographer search from the web.

Second, a blog. This is optional but increasingly, it's become a great selling point. A blog complements your portfolio by showing off your latest work. Your portfolio could be the best of your work in the past ten years, but a blog proves you are able to consistently produce the same level of work wedding after wedding.

Third, a proofing gallery. This is where you will need to provide an online picture gallery for each wedding. More importantly it should have a built-in print and product ordering system so your clients and their guests can place print orders.

Fourth, a business management solution. This is an important piece of software that helps you manage your entire business -- contracts, payment, mileage, expense, tasks, shoots, equipments, etc, etc.

Getting all four is not a problem, there are plenty of providers for each. The problem is they are not connected, and you are dealing with four different companies. Typically you would need to get a website by either purchasing a template (Bludomain, PhotoBiz) or designing your own. Then you would need to integrate a blog (WordPress, Blogger). Matching the two would be a challenge. Some of the website templates come with proofing galleries but there are very limited functionalities and your print orders are nothing but an email notification. There are no manageability and traceability.

When it comes to business management, none of them are connected to any above elements. For example, when a potential client contacts you, you will need to manually enter his/her information in your business application; or wind up using a popup contact window provided by the application. The same applies to your print order where you need to manually transfer sales and cost information.

Weddx is the industry's first and only provider that solves this problem by integrating all systems into a single app. Not only are you dealing with one company for all your issues, all data are connected and shared seemingly.

A final note -- cost. To get all four different systems, you are looking at anywhere from $100 to $250 a month, not to mention some one-time fees. Designed from ground up, Weddx is able to leverage the latest technologies and offer the lowest monthly cost in the industry.

So sign up for a 30-day free trial and see what Weddx can do for you.

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